The PRS sector has done a good job in quickly enshrining the Private Rental Sector model within the planning lexicon. Whilst PRS arrived on the scene just too late to feature in the NPPF, corresponding National Planning Policy Guidance (NPPG) has been amended to recognise that viability considerations in decision-taking should take account of the economics of PRS, with the explicit acknowledgement that the funding model differs from build for sale. Critically, the NPPG adds that PRS may require a different approach to planning obligations or an adjustment of policy requirements. This amendment to national planning policy has begun to transcend down to the local level in decision taking and in the case of London, it has been embedded into plan making in the new London Plan. It is easy to see why both Central and Local Government have committed to the model: